2911 HOUSE
2911HOUSE
Founding House · Downtown Los Angeles · Opens late October

A room made for the work. Yours first, at the founding rate.

An editorial photo and video studio with a four-seat Workroom, in a South Park work loft with its own street entrance. Ivory walls, ink steel, travertine and brass, arranged to be photographed. A limited run of Founding Editions for the people who reserve first.

See the editions —founders so far
Founding rate
$50 a session
A session is one hour in the room. The lowest the House will ever be: after opening the rate begins at $75 and rises to $150 as the House matures. Founders hold $50.
Hours
6 AM – 11 PM
Dawn light for the early call, quiet for the late edit. By reservation, one session at a time.
Workroom
4 seats
One long table under the stair. Come to work between shoots, or instead of a café.
If we don't open
Full refund
Automatic, if the House has not opened by November 15, 2026.
The House

A room that has already made its decisions.

2911 HOUSE is built by Twenty-nine Eleven Co., the Los Angeles creative storytelling agency that has spent years telling other people's stories in other people's studios, and moving the furniture first. This is the one we wished existed: the light, the surfaces and the silence settled before you arrive, so the only thing left to do is the work. The finish of a production house, the intimacy of a members' club, by the session. Quiet enough to think in.

The Studio

Ground-floor light through a wall of windows, a seamless, bouclé and marble that hold a frame, lighting already on stands. Room for a small crew. Reserved by the session for photo, video and sound.

The Workroom

One long table, four seats, the stair overhead. For writers, editors and creators who want a considered place to work near their clients. Day passes and monthly seats.

The Listening Room

A room built for voices, added once the Studio is full and paid for by the House itself. Founders hear about it first, and sit in it first.

Phase two · 2027
The Room

Inspired looks, drawn from the space as it stands.

Every view here begins with the room as it is today: its floor, its stair, the wall of windows and the light that moves across them through the day. What has been added is the way it will be dressed, piece by piece, in the materials below. When the last piece is placed, photographs take their turn.

Visualization of the studio floor: a bouclé sofa and black marble table on a woven rug, a black spiral stair, and a long black table at a wall of windows.
The studio floor. Sofa, marble, the black stair, the window wall. Visualization.
The arrival

You come in through your own door on the street, not a lobby. The room has been reset since the last session: the sofa squared, the table cleared, the rug brushed.

Morning light comes in low across the window wall; by afternoon it is even and soft. Nothing on the walls is there by accident, so nothing needs moving before the first frame. Coffee is on the counter. When you leave, the House puts the room back the way you found it, for whoever is next.

Visualization of the Studio: low sofa, abstract canvas, a brass floor lamp and a production light on a stand.
The StudioSofa, seamless, a light already on a stand. Reserved by the session.
Visualization of the Workroom: a long black table with four upholstered chairs beneath the spiral stair.
The WorkroomOne long table, four seats, the stair overhead. Day passes and seats.
Visualization of the Club corner: a round black table with cream chairs under a wall of framed prints.
The ClubThe members' corner, for the conversation between sessions.
Materials
House Ivory
Ink
Espresso
Travertine
Oxblood
Brushed Brass

Ivory walls that hold skin tones. Ink steel and espresso wood for structure. Travertine and bouclé for the surfaces that end up in frame. One oxblood accent, brass where a hand touches. A room that photographs well is a room that has already made its decisions.

The walls

The walls change. Every ninety days a living artist's work hangs in the studio, and every session that season is made inside it. The House tells each artist's story in film and print; viewings are private, by reservation. The first installation hangs at opening.

Visualization of a black 2911 HOUSE card with brass lettering resting on travertine.
Founders are named on the wall, and carry the card. Visualization.
Visualization of a black linen House book stamped in brass beside a slab of travertine.
The House book: every session signs it. Visualization.
Founding Editions

Five editions. Limited, and never repeated.

Founding is an invitation, not a sale. Each edition is named on the wall and holds the founding rate for twelve months while the published rate rises. A session is one hour in the room, taken in whatever blocks you like. Checkout is by Stripe; the calendar comes before opening.

Studio

The Ten

$500$50 a session
  • Ten sessions in the studio, taken as you like
  • Good for 6 months from opening
  • Transferable once
  • Founding rate held 12 months
Reserve The Ten
Studio

The Twenty

$900$45 a session
  • Twenty sessions in the studio
  • Good for 9 months from opening
  • Transferable
  • Founding rate held 12 months
Reserve The Twenty
Studio

The Day

$360$45 a session
  • One full day: eight sessions back to back, the room is yours
  • Good for 6 months from opening
  • For a full shoot or a batch of content
  • Founding rate held 12 months
Reserve The Day
Edition of 4 Workroom

The Seat

$675$225 / month
  • Your seat at the Workroom table for 3 months
  • Held at $225 a month, against $300 after opening
  • Begins at opening
  • Name on the Founders wall
Reserve The Seat
Workroom

The Ten Days

$200$20 / day
  • Ten days at the Workroom table
  • Good for 6 months from opening
  • Any day, any order
Reserve The Ten Days
A private edition

A crew, a series, a brand

Let's talk
  • Multi-day productions
  • Recurring content days for a brand
  • Agency and nonprofit partners
Tell us what you're making
The rate, held. Every founder reserves further sessions at $50 for twelve months after opening, while the published rate rises without them.
First access. Founders see the calendar before it opens to the public, and get the first invitations to the Listening Room.
On the wall. Founders are named on the House Founders wall, unless you'd rather not be.
First viewing. Founders see each new installation before anyone else, privately, in the House.
How it works

First in. Then the calendar is yours.

  1. 1Choose your editionCheckout takes a minute. Stripe sends the receipt; the House sends a welcome.
  2. 2Sign the House bookOne short agreement and release, sent before opening. Every founder signs it once, and never again.
  3. 3Take your sessions firstIn mid-October founders get the calendar before anyone else. One-hour sessions, 6 AM to 11 PM, from opening day.
  4. 4Create beautifullyArrive through your own door. The room is reset, the light is good, nothing needs moving before the first frame.
The refund promise. Founding Editions are paid for before the House has keys. If 2911 HOUSE has not opened by November 15, 2026, every edition is refunded in full, automatically, to the card you paid with. No form, no ask.
In practice

A work loft in South Park, with its own front door.

The exact address is shared with your reservation confirmation. The loft sits in a residential building, so the House keeps quiet hours and a short list of rules.

Where
South Park, Downtown Los Angeles. Your own street-level door, straight into the studio.
Size
Ground-floor studio and Workroom in a loft of about 1,200 square feet.
Sessions
One hour each, 6 AM to 11 PM, every day, by reservation.
Crews
Up to ten people in the studio. Larger productions by arrangement.
Permits
Still photography and personal content are simple. Commercial video shoots may need a City of Los Angeles film permit; the client holds it, and the House can help.
In the room
The lighting kit is part of every Founding reservation, not an add-on. Backdrops, a teleprompter and a sound kit follow as the House grows.
How the House is kept

One reservation at a time, and the room reset between them. No events, no open calls, no sound that carries past the door. No smoke, open flame, glitter, confetti or adhesives on the walls; the surfaces are the point. Load in and out through the street entrance. Leave it as you found it; a cleaning fee applies if not. Every person on a reservation signs the release before entering.

This is what lets a studio sit quietly inside a residential building, and why the room will still look like this a year from now.

Waitlist

Not ready to buy? Be on the list, and hear before the door opens.

Founders hear first. Everyone on the list hears next, before anyone else.

Terms

The fine print, in plain words.

  1. Founding Editions are sold by Twenty-nine Eleven Co. dba 2911 HOUSE, Los Angeles, California. Prices are in US dollars and include no tax; if tax applies to any add-on, it is charged at reservation.
  2. Sessions and passes are reserved through the House calendar in one-hour sessions between 6 AM and 11 PM, subject to availability. Validity periods run from opening day in late October 2026 and expire on the stated date; unused sessions are not refunded or extended except at the House's discretion.
  3. The Ten may be transferred once; The Twenty may be transferred; other editions are personal. Tell us who is taking the sessions before they reserve.
  4. Editions are not redeemable for cash. If 2911 HOUSE has not opened by November 15, 2026, every edition is refunded in full to the original payment method without any request from you.
  5. All reservations are subject to the 2911 HOUSE Rental Agreement and Release, signed once before the first reservation. Commercial productions requiring a City of Los Angeles film permit are responsible for obtaining it.
  6. The founding rate applies to sessions reserved directly with the House by the founder for twelve months from opening day.
  7. Questions: house@twentynine11.com.